Where can I study neuromarketing

Info CAS Neuromarketing

Certificate / degree

Certificate of Advanced Studies (CAS)

CAS Neuromarketing, including analytical design thinking

ECTS credits: 15

 

Project work / examination paper

During the five-month period of the CAS Neuromarketing, including analytical design thinking, you have to work on a project. This is a real case of business administration, which is to be carried out in direct coordination with a cooperation company.

The aim should be to develop a marketing strategy and a product adaptation according to exact customer needs, as well as to make success visible through targeted neurobiological stimulus control.

 

Subject of the evaluation

The performance test of the CAS Neuromarketing (including analytical design thinking) is concluded with a practical project work. The project topic is announced by the course management at the beginning of the attendance days and is to be solved jointly in the course team.

Each student should ideally - within the team - take on a certain role and thus work on a sub-project that serves as the basis for their individual performance assessment.

Each student is assessed individually. The following is assessed:

  • Social team interaction
  • Technical implementation
  • Technical approach and methodology
  • Traceability of the results