Where can I sell a website

Golden rules for domain trading

Rule 1: Only deal with "harmless" domains

The most important principle! Only deal with domain names that do not infringe any naming, trademark or other labeling rights.

Anyone who thinks they can make big money with names like nivea-online.de or jahoo.com is wrong. In short: your domain should not violate the golden rules of domain law.

Whether third party labeling rights are violated is often a question of the individual case. For example, it is extremely questionable if you, as Peter Schulze, want to sell the domain mayer.de to Mayer AG. It looks different, of course, if you as Peter Mayer sell your domain mayer.de to Mayer AG.

As a rule, only your own first / last name, general descriptive terms and pure fantasy terms are suitable for domain trading. However, when it comes to imaginary terms, make sure that they have not been protected as a trademark for a long time.

Rule 2: Realistic asking price

Beware of excessive asking prices for your domain. Top prices can only be achieved for top domains.

In the numerous domain exchanges, one can often find completely unrealistic ideas about the value of domains.

For domains in the "quality" of "super-biotechaktientips-online.de", minimum bids of EUR 10,000 and more are required, although such names are often not even worth the registration fees.

On the other hand, you can occasionally find relatively good names for less than EUR 500, meaning real "bargains". This shows - in contrast to the real estate market - that there are still no generally recognized valuation principles for domain names. In addition, there is very little price transparency on the domain market.

The RICK formula can provide clues for evaluating domain names.

Rule 3: Active marketing and a lot of patience

Imagine you have a "good" domain name and nobody cares. That is, if you want to sell your domain, you have to somehow communicate this to the rest of the world.

You have to do "marketing" for your domain and of course address your target group as precisely as possible.

Register your domain on several domain exchanges and trading platforms and, above all, put a notice on the website itself that this domain is for sale. And of course you need one thing above all else: patience, a lot of patience.

A domain name doesn't sell within days, and it can often take years to find a buyer for “your” name.

Rule 4: Only offer on reputable domain exchanges

Anyone who offers their domains in the vicinity of names such as jahoo.com, mercedes-online.de or beate-use.de should not inspire confidence in their future business partners.

You can find legally questionable names on the major auction sites such as ebay.de or ricardo.de.

It is better to offer your domain names on specialized trading platforms and domain exchanges. As a rule, the operators reserve the right to reject domains that obviously violate the rights of third parties.

Rule 5: Written sales contract

If you have come to an agreement, you should definitely conclude a written domain purchase agreement.

This is the only way to be able to enforce your claims in the event of a dispute. A domain sales contract should always contain an exclusion of liability for so-called "legal defects".

This is the only way you as the seller can protect yourself against any recourse claims by the buyer.

Consult a specialized lawyer or professional domain broker for advice on expensive domain transactions.

Rule 6: Observe formalities

In addition to the written sales contract, a number of other formalities must be observed when selling a domain.

The buyer must be entered in the corresponding whois database as the new owner of the domain (not just as admin-c!). For this purpose, a so-called change of ownership letter is usually required, which must be signed by both parties. This letter is forwarded to the seller's provider, who then arranges for DENIC to change the owner accordingly.

If the buyer also wants to change his domain to another provider, a so-called provider change letter is also required. The new provider, i.e. the buyer's provider, then submits a so-called KK application (connectivity coordination) to DENIC and thus initiates the change from the seller's provider to the buyer's provider.

Before initiating a transaction, be sure to ask your provider about the exact procedure. Often they have appropriate information sheets and forms ready for you there.

Rule 7: Secure purchased domains

What use is the best domain - if, as soon as you have bought it for a lot of money, you have to release it again.

Especially with expensive domain transactions, it is advisable to “check out” the legal environment: Could there be someone who has “better rights” to the domain than I do? This is the only way you as the buyer can protect yourself from unpleasant surprises such as warnings and injunctions after the transaction.

You should also - whenever possible - try to get trademark protection for your domain. Trademark applications must be submitted to the German Trademark and Patent Office in Munich. Please note, however, that trademark protection for purely general descriptive terms is usually not possible.