What's your rating of StumbleUpon

StumbleUpon social search engine becomes 'Mix'

From old to new

Estimated reading time: approx. 2 minutes

The social search engine 'StumbleUpon' wanted to revolutionize the way we search for and sort content on the web. Unfortunately nothing came of that - on June 30th, StumbleUpon will close. But the makers remain true to their principle and continue under the name 'Mix'. The name is already less bulky. Can that be what?

'StumbleUpon' was a real maverick in the group of search engines, in which Google is at the center and takes over every conversation. The outsider, founded in 2002, wanted to combine our web searches with social media principles with a clever idea and was able to record steady user growth over his 16 years of life, which ended on June 30 - albeit in the double-digit million range and not in the Billions like Google. Specifically, StumbleUpon worked like this: You created an account, searched the network in a similar way to the competition and rated the content displayed. The company then created a user profile that sorts search results directly according to their own preferences.

The results were ranked according to the general ratings of the entire user base, which could also be read and thus brought a social media aspect into play. Search results, which at first appeared rather randomly, became more and more relevant and precise depending on the duration of use and interaction. In order to have this profile available everywhere and to actively filter, rate and save search results, there was also a toolbar for Firefox, Chrome, Opera and Microsoft's Internet Explorer.

StumbleUpon: The end of the name

Anyone who thinks that this principle sounds exciting and is annoyed at having missed something can, however, breathe a sigh of relief: The makers of StumbleUpon are not giving up their vision of the social search engine with more relevant content and have simply renamed the same principle to 'Mix'. You can already register for Mix - curiously also with your own Google account, in addition to Facebook, Twitter and the previous StumbleUpon account. For the curious, we can only recommend a look at this unusual principle of searching. In the end, Google and Mix follow the same principle, because they want to make content relevant with algorithms and earn money through personalized ads, but the way to get there seems to be more self-chosen and more transparent with Mix than with the big competition. That’s something.

If you want to take a look, you will find Mix here.

Find out more about: Browser and Google here