What are the best ethical fashion blogs
Commit to sustainable fashion: Learn from the best blogs and brands
Sustainable strategies with a moral responsibility in relation to fashion are becoming increasingly popular thanks to the environmental and social concerns associated with fast fashion. However, sustainable fashion can be a complex issue, especially when you look at it in detail.
It is often difficult to find information about where exactly clothing is manufactured, under what conditions this takes place and whether the manufacturing process is also justifiable in terms of ethical or moral aspects. We encourage you to check out some of the best blogs and brands in the field of sustainable responsible fashion and benefit from the expertise of these websites and brands.
Sustainable fashion brands that you should know
Increased consumer awareness and interest in fair fashion has helped a number of existing fashion brands improve their practices and a new generation of designers with moral responsibility have flourished. Now let's take a look at three of the hottest sustainable fashion brands on the market right now:
As one of the founders of the Ethical Trading Initiative (ETI), Monsoon has long been a pioneer in sustainable fashion with a moral responsibility. Monsoon not only follows a strict internal code of conduct with regard to trading practices, but the company also regularly reviews the manufacturers themselves to ensure compliance with environmental and social standards.
This includes restricting the substances used in factories to protect the immediate environment from aggressive chemical waste, rejecting animal testing and integrating environmentally friendly energy processes in our own shops and offices around the world.
Komodo was founded in 1988 and is still a trendsetter among sustainable fashion brands. A key element of the company when working with sustainable fashion is the exclusive use of organic materials.
But also the creation of new, innovative textures with a green PU coating (polyurethane) of the fibers and even the recycling of PET from plastic bottles, which is then integrated into the fabrics, should be mentioned.
In addition, all Komodo products are vegan and free from animal testing. Komodo also supports environmental protection with its work, is a member of the 1% for the Planet initiative and contributes to the protection of habitats in the rainforests.
In addition to the motto "The only way to do good business is to do good for the planet," Mayamiko is characterized by fresh, vibrant colors that contrast sharply with the organic hues preferred by most sustainable brands.
The good news is that the prints are eye-catching and still have a lot less impact on the environment than conventional clothing. The UK-based brand is a member of the World Fair Trade Organization (WTFO) and meets all requirements of the Global Organic Textile Standard (GOTS).
Sustainable fashion in the UK and the rest of Europe
Sustainability has become such a strong concern among consumers that the latest statistics from the NGO Fashion Revolution even show that every third buyer includes sustainability in their purchasing decision. However, how has the fashion industry in the UK and Europe reacted to this?
In recent years, the issue of sustainability has made great strides, not least thanks to the help of multilateral organizations such as the EU and European trade agreements. Practices such as the incineration of stocks that are no longer needed were previously positively received, as this avoided unnecessary landfills and generated energy. However, these practices in the textile industry have largely been forgotten.
Instead of burning products and releasing toxic gases and vapors, fashion brands are now being encouraged to recycle or reuse the corresponding textiles and in some cases even limit the number of pieces in advance
A good example of this change is the UK Parliament's report on reducing fashion-related environmental damage, "Fixing fashion: clothing consumption and sustainability". This 2019 report recognizes companies that have designed a sustainability strategy and implement corresponding targets.
The days of the fast fashion industry are over
The fashion known as fast fashion, due to the trend of brands to reflexively react to fads with new designs, has developed dramatically with the advent of social media and the resulting demand for the latest and greatest items.
However, social media and the quick and efficient dissemination of information have also become an important factor in ending the fast fashion trend. Campaigns like Earth Day generate a lot of interest and news about the dramatic deterioration of the environment can now be found alongside posts about the latest summer fashion.
How can you predict that the days of fast fashion are over? Brands that were once known for making fast fashion possible are now moving towards a sustainability model themselves.
Leading retail chains such as H&M once known for affordable fashion and fast fashion, but now also ensure that consumers recognize the company's efforts towards sustainability. It's simple: environmental protection is back in fashion.
Sustainable fashion blogs that you should know about
If you want to start your own blog and campaign for sustainable fashion, there are some interesting bloggers that you should definitely check out. When it comes to sustainability, you not only offer your readers added value, but also get the opportunity to network with other bloggers (and possibly also with their readership). A benefit for the environment and a benefit for you!
1. Ethical Style Journal
This online platform operated by Kate Pruett presents the elegant and chic pages of sustainable fashion in front of interested buyers. Part magazine, part blog: Here you will find the best of both worlds with artistically designed double pages in the style of editorials and informative posts in a conversational tone such as the current article on responsible sustainable fashion by guest blogger Sharmon Lebby.
2. Lindsey Gene
This blog from the USA is run by fashionista Lindsey Brown, who specializes in sustainable fashion and - as she herself admits - was once part of the problem of fast fashion. According to Brown, she never wore anything twice, prioritizing style rather than sustainability.
Today, however, she is an advocate for educating people about how shopping affects people in the local area and abroad. As Lindseys puts it, "Sustainable habits are not perfect, but I believe every small step should be celebrated!"
3. Slow Fashion World
As the name suggests, this blog supports the work against fast fashion and promotes a sustainable style. Its founder, Mariel Jumpa, was originally based in South America, but was persuaded to fight fast fashion after moving to Sweden.
Slow Fashion World also acts as a platform to bring communities in areas particularly affected by fast fashion together with support networks and non-governmental organizations. There are even European pop-ups there, in which you can not only find out more about the matter yourself, but also shop from a list of selected sustainable fashion brands.
You can see a common thread in these fashion blogs that contributes significantly to the success of the respective blogs. Although the platforms vary widely in tone and content, they all share a sincere and optimistic attitude where small everyday decisions can help end the damage caused by the fast fashion industry. It's important to remind your readers that sustainability is positive and, most importantly, actionable and achievable change.
Make a name for yourself as a blogger for sustainable fashion
The fashion and style blogging industry is a particularly competitive business. Joining a cause like sustainability is not only a great way to help the world, but it will also help you and your blog stand out from the competition and generate attention.
The first step is to educate yourself so that in the next step you can also inform your readers. With reliable and fact-based content that rounds off your fashion tips, you create added value as a blogger and gain the trust of your community.
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