What are the challenges of conflict reporting

Module overview M.A.

The master’s course comprises a total of 10 individual modules

  • 3 x module related to the field of competence
  • 5 x module not tied to a field of competence
  • 1 x study + seminar and training
  • 1 x master's thesis

At a glance

The overview is only a recommendation. In particular, the distribution of the modules that are not tied to a field of competence can be designed differently.

Field of expertise journalism

Tenth and eleventh trimester (10 ECTS). Technical innovations, social change and changes in media use pose new challenges for journalism. How can journalism be proactive? An annual focus topic allows content and methodological multiple perspectives. Innovative journalistic formats such as multimedia stories can be at the center of the course, as can innovative youth media or extremely controversial forms of innovative communication, such as fake news, conspiracy theories and the related question of truth and objectivity in journalism.

Tenth and eleventh trimester (10 ECTS). This course focuses on quality in digital journalism. In doing so, journalistic quality should first be examined from different perspectives and dimensions and criteria for quality should be compiled from the literature. Then there is a focus on quality criteria for digital journalism. With regard to more recent developments and media products (including participatory journalism, data journalism, multimedia storytelling) it is discussed whether and how they (can) enrich journalism qualitatively. Building on the first part of the event, the students implement the theoretical knowledge gained in their own small empirical study in order to take a closer look at quality in digital journalism using a current example.

Tenth and eleventh trimester (10 ECTS). This module enables students to deepen their knowledge and skills in the (preferably multimedia) implementation of journalistic projects and to take on various hierarchical positions and roles (CvD, journalist, editor, etc.) as well as activities in editorial practice themselves. The goal is to publish a common product. Which product is to be created and what is the central main topic that is dealt with is specified. The students develop the necessary theoretical / scientific input themselves; They are supported by the lecturer. An important part of the module is not only the critical consideration of the end product, but also the reflection of one's own journalistic activities during the production process.

Competence area economics and management

Tenth and eleventh trimester (10 ECTS). The module deepens the knowledge in human resources management and organizational psychology already acquired in the bachelor's degree. As part of the module, the students work independently in groups on real problems from companies / non-profit organizations. As a rule, desk research is carried out first to process the state of the art on the various issues. Building on this, the students conduct independent empirical studies. The results are converted into recommendations for action for the project partners or a draft for a scientific publication. The students report their work progress continuously in the form of jour fixes and interim presentations.

Tenth and eleventh trimester (10 ECTS). The module deals with different application fields of internal accounting such as process costing, target costing or life cycle costing. In addition, the various national and international regulations for accounting and the analysis of annual financial statements are discussed. It also deals with the basics of valuation, risk and return as well as capital structure decisions.

Tenth and eleventh trimester (10 ECTS). The module deepens the knowledge of digital transformation already acquired in the Bachelor's degree. In particular, current trends and technologies of digital transformation as well as their effects on the economy and society are analyzed. As part of the module, the students work independently in groups on scientific and practical problems in the context of literature reviews and their own empirical studies, e.g. on digital business models, innovation management, entrepreneurship, management of digital transformation, digital work, economic policy issues in the context of digitization as well as sustainability and responsibility . The results are converted into recommendations for action and / or drafts for scientific publications. The students report their work progress continuously in the form of jour fixes and interim presentations.

Tenth and eleventh trimester (10 ECTS). The module teaches the procedures, processes and applications for the systematic collection, analysis and presentation of data. The aim is to gain knowledge that enables better operational or strategic decision-making. This is done with the help of analytical concepts and IT systems that evaluate data from different sources with regard to the desired gain in knowledge. With the aid of this ability, complex relationships in the economy and in society should be understood with the help of system dynamics models and simulations in order to check planned interventions, if necessary. The course introduces the principles, concepts and methods of target-oriented creation of data processing systems and offers students the opportunity to use the knowledge gained in projects in a practice-oriented manner. The following contents are dealt with: the life cycle of a data processing system, systematics of system creation, object-oriented analysis, object-oriented design and object-oriented development.

Competence area organizational communication

Tenth and eleventh trimester (10 ECTS). The module deepens the knowledge in marketing already acquired in the bachelor's degree. As part of the module, the students work independently in groups on real problems from companies / non-profit organizations. As a rule, desk research is carried out first to process the state of the art on the various issues. Building on this, the students conduct independent primary surveys. The results are converted into recommendations for action for the project partners. The students report their work progress continuously in the form of jour fixes and interim presentations.

Tenth and eleventh trimester (10 ECTS). The module deepens the basics of these subfields of organizational communication, which the students have acquired in their bachelor's degree. Building on the basics of communication science and organizational sociology, an application-oriented understanding is imparted in order to be able to apply the interrelationships of claims-oriented reputation management with regard to attention and social capital in practice. Support not only from central stakeholder groups but also from the (general) public has become a relevant success factor for companies and non-commercial organizations, especially in politicized contexts. The resulting challenges of the strategic management of communication are analyzed and asked about the practical transferability of concepts of corporate communication to the specifics of non-commercial organizations and vice versa. The module is largely application-oriented and enables students to apply their theoretical and management knowledge in specific communication tasks. The aim is to cooperate with companies and other organizations, including the Bundeswehr, in order to analyze, evaluate and strategically (re) design practical issues or fields of action together with a practical partner.

Tenth and eleventh trimester (10 ECTS).

The module deepens the knowledge already acquired in digital marketing and media innovations. As part of the “Digital Marketing and Media Innovations” module, the participants work independently in teams on theoretically well-founded, practice-relevant problems on current topics in the specialist field. As a rule, an intensive literature analysis is carried out first to work up the status quo on the respective issue and the work-up of the topic in practice. Building on this, the students independently carry out empirical projects, which also include data collection. The results are converted into recommendations for action for project partners, research reports or frameworks. The students report their work progress continuously in the form of interim reports and presentations.

The actual offer is based on the valid module handbook, not every event is offered annually.

Ninth or twelfth trimester (5 ECTS). The event first discusses the role knowledge about the audience plays for decision-makers in media houses. The difference between editorial and academic audience research is then presented before key sources and studies on media use are presented. Fundamental theories are addressed as well as classic and innovative methods of audience research and measurement with their respective strengths and weaknesses. Finally, a focus is on how audience research and especially real-time observation of the audience in editorial offices (audience analytics) influence journalism and what opportunities and risks exist. In their own small research, the students apply the findings in practice.

Ninth or twelfth trimester (5 ECTS). The journalistic field of war and conflict reporting is classified in its historical and international context. Current journalistic challenges (e.g. embedded journalists, social media in war zones) are discussed. Journalistic options for action to report in a conflict-sensitive manner in wars and crises are developed theoretically and implemented in practice.

Ninth or twelfth trimester (5 ECTS). The nature of foreign correspondence is in the focus of this course. The history of international journalism and new challenges of globalization are explained. The organizational structure of international journalism, international news management and new media in international journalism are analyzed. One focus is on American journalism, as a pace-makerin international journalism. De-Westernized forms of journalism, e.g. journalism in developing countries, are also shown and discussed equally to broaden the horizon of international journalism.

Ninth or twelfth trimester (5 ECTS). The course first defines what is understood by participatory journalism. Building on this, it will be discussed which democratic potential can result from audience participation in journalism. In the following, audience participation is presented in the historical course, before the current situation is dealt with. The motivations of editors and media companies to involve the audience more intensively are presented as well as the various forms and scope of audience participation. Then it will be discussed how audience participation is organized and moderated in editorial offices and what findings are available on the quality of participatory contributions. Finally, it will be shown and discussed how audience participation in digital journalism has developed over the past few years. Case studies deepen the knowledge.

Ninth or twelfth trimester (5 ECTS). Major social developments or technological trends offer many facets for reporting. At the same time, due to their complexity, they are often difficult to format into individual content offers and have to be presented in a user-friendly manner on the basis of selected aspects and examples and with the help of multimedia applications. The students analyze topic dossiers in different media and develop a varied package for an annual focus topic in which different forms of representation and media types are used.

Business journalism is often considered cumbersome, with reporting mostly revolving around content that many media users can relate to: money and jobs. Corporate strategies, market developments and (economic) political framework conditions are also in focus. How can these topics be presented in a clear, easy-to-understand manner and yet as precisely as possible? What is good corporate reporting? Which research options and forms of presentation are available? Such questions should first be answered using examples from various media. Afterwards, the students themselves work on a key topic, for example from the automotive or technology industry, and prepare it using multimedia.

Tenth trimester (5 ECTS). The students get to know procedures, processes and applications for the systematic collection, evaluation and presentation of data. The aim is to gain knowledge that enables better operational or strategic decision-making. This is done with the help of analytical concepts and IT systems that evaluate data from different sources with regard to the desired gain in knowledge.

Tenth trimester (5 ECTS). The subject of the business game are current problems in economic policy, which are mainly presented and simulated and processed using a computer-aided business game. In the course of the TOPSIM - Applied Economics learning program, the basic economic contexts previously learned in economic and business administration modules should be deepened and the consequences of changes in economic variables should be made clear.

Tenth trimester (5 ECTS). This module teaches the approach to modeling and simulation. Various system dynamics models are presented and the handling of a software system that supports system dynamics modeling and simulation is developed.

Tenth trimester (5 ECTS). The aim of this module is to learn how to develop global strategies and make business decisions. The aim is to understand the opportunities and risks of international management, to manage global growth, to include international and seasonal fluctuations in decision-making processes and to carry out critical analyzes of complex business relationships in the technology sector. Furthermore, the value-oriented corporate management is conveyed so that a systematic definition, implementation and measurement of corporate goals can be implemented. Entrepreneurial thinking, planning and acting should be developed in an international context, result-oriented teamwork and organization should be trained and decision-making processes in the team should be designed efficiently and constructively.

Eleventh trimester (5 ECTS). The course introduces the principles, concepts and methods of target-oriented creation of data processing systems and offers students the opportunity to use the knowledge gained in projects in a practice-oriented manner. The following contents are dealt with: the life cycle of a data processing system, systematics of system creation, object-oriented analysis, object-oriented design and object-oriented development.

Eleventh trimester (5 ECTS). The module includes the application of various methods of cost and performance accounting, controlling, key figures and key figure systems as well as the basics of value-oriented corporate management.

Eleventh trimester (5 ECTS). The lecture is intended to explain to the students the reason, scope and problems of state activity in the economic process. In addition, you should be able to classify fundamental questions of finance in the political and economic framework of the Federal Republic of Germany and European integration and to make practical references to the current economic and financial policy discussion.

Tenth trimester (5 ECTS). The module covers the basics of new realities (e.g. augmented reality, mixed reality, virtual reality) as a media component of digital marketing. The students receive a practice-relevant research question, which they work on independently in groups during the trimester. Interim results are regularly discussed and presented.

Eleventh trimester (5 ECTS). The module includes the in-depth content of new realities (e.g. augmented reality, mixed reality, virtual reality) as a media component of digital business. The students receive a research question (theoretical or practical), which they work on independently in groups during the trimester on the basis of practical and scientific specialist literature (especially in English). Interim results are regularly discussed and presented. The thematic details will be communicated at the beginning of the event.