Is LinkedIn good for a job search

In the increasingly digitized world, job searches are also changing and accelerating. It used to be limited to scouring print media such as newspapers and magazines. Today job portals or internal job markets are often the first address of employers. I would like to give you suggestions on how LinkedIn in particular can help you with your job search.

Interactive network portals such as Xing, Experteer and LinkedIn are now important digital tools when looking for a job. I only recently started actively using LinkedIn. For a while I only thought of it as a kind of electronic repository for my résumé. My network consisted mainly of friends and former colleagues, my profile was simple and listed my previous activities. But then I discovered how helpful LinkedIn can actually be in networking and self-marketing.

What is LinkedIn

LinkedIn is like a Facebook account for the work self. The basic idea is very similar: You set up your own profile, regularly publish articles and, above all, you network with other people. In contrast to Facebook, however, LinkedIn serves as a social networkfor work and career. The professional social network from the USA is currently the largest of its kind with more than 610 million users and has become an additional tool for modern career planning ( It serves Recruiters and job seekers as a huge database. Existing business contacts can be maintained and new connections established.

But how can you use LinkedIn to find a job? Whether you're looking for an internship, your first job, or an advancement opportunity to advance your career, these tips can help you:

Profile yourself purposefully

First of all, you have to make yourself visible and present yourself according to your goals. In your personal profile there are various points such as “work experience” and “education” that guide you in telling more about yourself. The "Heading" is a section in which you yourself briefly and concisely: Who are you? What do you offer? What are you looking for? You can state your current degree, your qualifications or what job offers you are interested in. Be open about what you can do and what you are looking for.

In the "Summary" or. "Info" you can carry out these points further. Use here keywordsthat best describe you and that are searched for online. Also name internships, subjects, projects from your work and study time and, if you already have work experience, your employers.

In your profile you will also find a section for your “Knowledge andSkills". Fill out this part very carefully and in detail. Highlight the skills that set you apart from others. But be honest. If you are not good at time management, you shouldn't admit that you are good at handling time issues.

Always try to get one red thread to show in your development so that your career appears as coherent as possible. Always ask yourself to what extent these experiences fit together, what connects them. If you are looking for a international career It is also worth doing both sections in English to be filled out. This is recommended anyway, so that more people can find you.

Present yourself in a multimedia way

Use the function to add media. First is a current one profile pic important. With a picture you increase the credibility of your profile because you show yourself as a person. This gives employers a further impression of you. And even if it is regularly criticized, the external appearance in the application context is still of great importance. Leisure snapshots or party pictures are unsuitable as application photos. Instead, try to find an image that is a good mix of it personable and serious is.

With LinkedIn it is also possible to add other files such as Documents, links, pictures or videos upload. That way you can Work samples, certificates or portfolios present. If you have your own website, blog or something similar, you can link to it directly. The profile mask also contains sections in which you can add other acquired competence certificates, for example Certificates of courses, voluntary work or own publications. If you want, you can also link your other social media accounts. Use all components of your profile for you!

Update your profile regularly

Often it is like this: We register in a social network, put a lot of effort into creating our profile and then take care of our contacts. After activation, regular maintenance of your own profile is often neglected. But especially with a dynamic platform like LinkedIn, it is important up to date to be. You should check every now and then that your profile picstill current and still fits the professional goals you are pursuing. Maybe your priorities have changed in the meantime and another picture fits better? Are your degrees and Documents up to date? Contradictions in your information result in a blurred picture and could be interpreted as a misrepresentation.

Updates By the way, you can too use strategically. They are a great way to bring you back to mind when you meet. Because LinkedIn automatically sends a message to your contacts and informs them that something has changed for you. Advanced users therefore use this function very consciously to draw attention to yourself at a certain point in time. Furthermore, LinkedIn itself requires regular updates because it is constantly evolving. LinkedIn often changes its algorithm, new functions are added, old ones are expanded.

Network yourself

Another important topic in promoting job searches through LinkedIn is your personal one Contacts network. Expand your network! This not only makes it easier to find you, the chances of getting a job tip or a job offer increase the larger the group of your contacts becomes. But where do you get the right contacts from? New contacts you find by you People follow and you in the Topic and discussion forums participate on LinkedIn, where you can score with competent articles. So get in touch with new people, but also look for yours history after connections. Former fellow students or colleagues can theoretically help you find a new job. They always meet twice, they say - the next time maybe in the same place of work.


Image: Nanna Knaup


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