Why don't people camelCase their Twitter hashtags

What are hashtags? 10 facts you should know about hashtags!

1. What are hashtags?

To understand how it works and its numerous advantages, we should first ask "What are hashtags?" clarify. The word hashtag is made up of the two originally English words hash (rhombus) and tag (marking). It is a matter of marking a keyword with the help of the rhombus.

2. What are hashtags used for?

See hashtags as a way of relating social media content to a specific topic or event. They make it easier for you to find posts on those specific topics because hashtags such as: B. #ElectionUSA or #BlackLivesMatter summarize or archive all social media content with the same hashtag.

If users are interested in information about #BlackLivesMatter, for example, it is possible in most social networks to enter the hashtag using the search function. All contributions that were posted with this hashtag are displayed.

Hashtags can also be used at the same time to underline statements, to point out or to emphasize something. Do you remember, for example, the black picture that suddenly appeared in all feeds in the world via social media? It was tagged with the hashtag #blackouttuesday - an action by the Black Lives Matter movement. This post was shared and posted millions of times because the users were able to express their sympathy for the death of the American Georg Floyd.

3. How does that work with the hashtags?

Would you like to advertise a new product on social media or organize a competition? So put the hash (#) in front of the word product novelty or competition and you have your hashtag. If the post is published, the social media platform recognizes your mark and automatically links your post in the archive of the respective hashtag.

The hashtag is case-insensitive, but there are a few ways to improve the readability of your hashtag, for example the camel case principle. Here you write the first letter of a new word within the hashtag in upper case and the rest in lower case.

Punctuation marks - with the exception of underscores - are not allowed within a hashtag, nor are spaces. If you put a space, the part after the space would no longer be recognized as a hashtag, but would only be posted as normal text.

We have collected hashtag examples for you to illustrate:

# everything goes small
# the PROPERTY large
#CamelCase principle
#with_underline_instead of_spaces

This is what it looks like:

These examples clearly show that hashtags are highlighted in blue. So you immediately catch the eye. Within the social media platforms, they become clickable hyperlinks that direct you to the collection of the specific hashtag.
You can also see in the example on the left that you can use several very different hashtags: The hashtags are both branded hashtags such as #eominsights and hashtags that thematically match the article about the domain change mentioned in the post, such as #domainswitch.

4. Which social media platforms use the hashtag system?

It all started with Twitter: The short message service introduced clickable hashtags in 2009. All common social media platforms had moved up by 2013. These include Facebook, Instagram, Pinterest, YouTube, TikTok and LinkedIn.

5. What are good hashtags?

Not every hashtag is suitable for every account, every industry or every target group. So in order to find the best hashtags for your content, you should first invest time in research if you want to get it right. Ask yourself which hashtags are used for which topics and how often they were used for these topics. If a hashtag has been used several million times, there is less chance that your contribution will be found in the hashtag archive.

When a hashtag has such a large reach, new posts are added every second worldwide. So the competition among these hashtags is huge. Only the posts that get a lot of attention in the form of comments and likes end up higher up in the hashtag archive and are therefore discovered more quickly.

However, there are also hashtags that theoretically almost always fit. These hashtags are so big that you get lost in the flood of posts under this keyword and you don't really reach anyone about it - these hashtags are more cosmetic than functional.

Hashtag examples where the competition for reach and visibility is particularly high:

So it makes more sense to select specific hashtags that describe the topic of your post almost perfectly. It's best to find a healthy mix of wide-reaching hashtags and topic-specific hashtags.

6. How do I find suitable hashtags?

First, you should be aware of your target audience. What topics are your target audience interested in and what are they looking for on social media? If you use the right hashtags in social media posts, you will also be found faster.

Also do research with your competitors. Do your posts have a lot of likes and comments? Do you have a specific approach? Do they use certain hashtag groups regularly? How well-known are these hashtags and which posts appear among them?

Influencers from your industry are also a good checkpoint for choosing suitable hashtags. After all, these are the users who post particularly relevant content within a certain target group and who have established themselves in their niche.

In the last step, you can add tools to the data you have collected. To do this, enter your hashtags in the search bar and see which related hashtags might still be missing from your collection. The Best-Hashtags.com tool is helpful for research.

7. How useful are hashtags for companies?

To be successful as a company online today, there is no getting around social media. With hashtags, companies can participate in current topics and user discussions within the platforms. This makes it easier for brands to pick up exciting trends, even bring them to life or better assess target groups. In addition, the use of hashtags - at the right time - increases the reach of the content, the engagement with the community and can increase the brand presence in social media.

8. What are the special features of using it as a company?

Companies should pay close attention to which hashtags are really effective and match the content. Not only the topicality of the hashtag, but also the connection to the company, the possible influence on the company image, as well as the target group can be decisive factors for the success of hashtags in posts.

Arbitrarily chosen hashtags can not only cast a bad light on the company, but also - in the worst case - trigger a huge shit storm - of course, this should be avoided.

Otherwise, the same applies here: Research is the most important activity when looking for the right hashtags.

9. What are branded hashtags?

A branded hashtag is a hashtag that stands alone for a company or a product. This hashtag is a kind of online claim or online trademark. It contains either the name of the brand, a product or a well-known advertising slogan.

Hashtag examples for branded hashtags: 
#justdoit (Nike)
#ichbingntm (Germanys Next Topmodel)
#thenextgalaxy (Samsung)
#foodspringfamily (Food Spring)

In 2020 Marabu Creative Colors published an advent calendar on Instagram and Facebook. The calendar included trends, instructions, greetings from various cooperation partners and inspiring crafting tips in the fields of art and DIY. Each post was published with the hashtag # MarabuAdventskalender2020. In this hashtag archive, users have the opportunity to view all of our customer's contributions to the Advent calendar.

More branded hashtag examples:
# Sample companyProduct novelty2021
#Sample company competition
#Sample companyJobs

10. Why are branded hashtags so interesting for companies?

Branded hashtags are a really valuable part of your marketing toolkit. By encouraging your audience to use your hashtag, you can both grow your online community and increase brand loyalty.

Another plus point that the branded hashtags offer is their lifespan. Since this hashtag is repeatedly associated with the name of the company or its products, a brand hashtag is easier to remember.

Custom hashtags are a great marketing resource you can use to kickstart digital word of mouth for your business. So if you want to build an online brand with a dedicated Instagram or Twitter community, branded hashtags are almost indispensable.

Conclusion: what are hashtags and what can they do?

The system of the hashtag has become more and more established over the past few years and will be indispensable in the future. You could compare the hashtags - figuratively - with the keywords of a search engine. Just like in the search engines, the functions of the little wonder diamond are becoming ever more extensive. So it's worth jumping on the bandwagon and researching suitable hashtags for you and your company and then using them specifically for you.

If you still have questions about hashtags or social media in general, please contact us. Our social media team will be happy to help you with content creation!
And if you are not quite sure yet, you are welcome to get to know us first via our newsletter or simply contact us to get to know each other without obligation.

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