How to write an effective SOP

This is how you write a great artist biography

Writing an artist bio can be a challenge, but it can also be a powerful promotional tool. While it's easier to simply claim that you were raised by a pack of wolves who taught you how to be creative, it's not as effective or informative for your current and potential fans. That's why we've put together a few tips here to help you create an appealing bio for your Redbubble profile that you can also use for your social media accounts.

"Wolf Lullaby" by flyokay

Your artist bio is not just about you personally, it's also about your style and designs. Ideally, your bio will encourage readers to discover your art and want to learn more about you. A professional artist bio is a few paragraphs long at most and focuses not only on your art, but also on facts about you as an artist. It's a good idea to create a long bio for your own website - it will also help you create shorter bio that you can use across different profiles. This way you have the information you need and can summarize it to create shorter versions.

An artist bio shouldn't be confused with a statement that is more about the concepts, ideas, and techniques you will use to create your designs. A good artist bio is like a summarized résumé and can even contain some parts of your statement.

It is best to write your biography in the third person. This makes it easier to share without changing the narrative perspective. It also looks better this way if you share your profile on social media accounts. However, there will come a time when you will want to create a bio from a first-person perspective as well. Let's take a look at a few examples of each type of artist bio.

Long & short biography

You would build the long form of your biography, about 300 to 500 words long, into your website. In this biography you should state your place of birth, your education and your current place of residence as well as any publications / websites in or on which your art has been presented so far. You could also state which materials you use or name your influences. It's the type of bio that is widely used for public relations and promotional materials.

The short biography is a summarized version of the long biography and ideally consists of about 120 words. It's the type of biography most commonly used on websites, as well as in articles or interviews.

Redbubble profile

In your account details you will see the two fields "Public Profile" and "Brief Biography". The profile should contain information similar to your short biography: information about you and your place of residence, as well as your style and techniques. There may be links in this section, and you will notice that some artists add images as well. When adding pictures, make sure they don't distract from your bio.

The "short biography" should only be about 140 characters short as it will be shared on social media along with your cover photo. Check out Matthew Dunn's profile for a great example of an effective bio. It's informative, mentions what he's achieved, and most importantly, helps make his profile feel solid and complete. This blog post on how to make your portfolio stand out has some more great examples of Redbubble biographies. Once you've written your bio, it's a good idea to preview your profile to see what it looks like. You may also want to show someone who knows you so they can look at it and give you feedback.

Social media profile

Here is Kelly Gilleran's Instagram profile as an example. You will see her name and location mentioned as well as what kind of art and style she creates. Short and effective. You can also find the link to their Redbubble shop there. This is a great example of a short bio that can be used on a variety of social media profiles.

Final tips

  1. Your biography should be a document to be updated and updated regularly. So it always looks fresh and tidy.
  2. Try to avoid complicated art terms and write informative, engaging, and clear.
  3. Check your bio for spelling and grammatical errors. The reader who wants to find out more about you shouldn't be distracted by anything.
  4. A bit of humor in your bio can't hurt, but too much of it can make your profile look unprofessional.
  5. Start with a strong first sentence. a strong first sentence. Try to grab the reader right away so that they can keep reading and then engage with your art.

Update your bio, add it to your profile and social media accounts, and share any tips you have about it in the comments below.