Where is the best city for shopping
The top 50 list of shopping miles | These are Germany's most popular shopping streets
From almost 17,000 people per hour to just a handful - the streetscape in the shopping streets in this country could hardly be more different ...
A count of passers-by on behalf of the real estate consultancy JLL shows where and how many customers struggle through the streets looking for clothes and Co. every day.
The top 5 cities have one thing in common: They are all much better this year than the average for the past 10 years. In the top class, we can therefore speak of a particularly successful year.
This is where Germany prefers to shop
With up to 16,835 passers-by an hour, the Schildergasse in Cologne is the undisputed number one and is taking back the title it lost to Kaufingerstraße in Munich last year.
THAT are the other top positions:
► Neuhauser Strasse in Munich ranks second with an average of 14,720 passers-by per hour. That would have made her the winner last year.
► The Frankfurter Zeil with 14,250 people follows just behind in third place.
► Last year's winner, Kaufingerstrasse in Munich, improved by around 500 to 13,395 passers-by, but did not land on the podium.
► In Düsseldorf, Schadowstrasse, which has now been freed from tram traffic, increased significantly from 10 080 to 12 365 over the year and completes the top 5.
Around 9,000 passers-by were required this year to gain a place in the nationwide top 10. Besides Munich, only Hanover managed to make it into this top group twice.
Georgstraße in 6th place with 12,215 passers-by and Bahnhofstraße (9,585 people) in 8th place prove the attractiveness of the Lower Saxony state capital.
Hamburg is easily represented in the top 10 with Mönckebergstrasse (9 715) in 7th place. Back at the top is Dortmund's Westhellenweg (9 475) while Baden-Württemberg is only represented by Stuttgart's Königstrasse (8 890 passers-by).
Online shops vs. city shops
Wiesbaden (Kirchgasse 8 730), Saarbrücken (Bahnhofstraße 6 580) and Kaiserslautern (Fackelstraße 5 620) lead the rankings according to the number of inhabitants.
► The experts conclude from the count that there is general growth:
“This year we recorded an average of more than 708,000 passers-by at 170 counting points per hour. From 2012 to 2016 this results in an increase of 2.4% and the 5-year average of 705,000 passers-by was also slightly exceeded, "explains Helge Scheunemann, Head of Research at JLL Germany.
Munich and Berlin are Germany's shopping metropolises
The two cities have the highest density of high-frequency locations, each with over 5000 passers-by per hour.
In Munich these are the locations Neuhauser Straße, Kaufingerstraße, Tal, Weinstraße and Sendlinger Straße in order of their frequency strength. In Berlin, the Tauentzienstrasse, Kurfürstendamm, Schlossstrasse and Alexanderplatz sites reach this level.
For the federal states, North Rhine-Westphalia is the measure of all things. A total of twelve cities there, with their respective top locations, achieve frequencies above 5,000 passers-by an hour.
Luxury streets count on purchasing power instead of quantity
The Düsseldorfer Königsallee is the outstanding luxury mile in Germany.
With the few internationally renowned German luxury miles, it is less a matter of high frequency than of the purchasing power of the customers.
Nevertheless, it is more than remarkable that the Düsseldorfer Königsallee (4,870 passers-by; 56th place) is the undisputed leader of this group year after year.
The Neue Wall in Hamburg (3,020; 97th) and Goethestrasse in Frankfurt (2,500 passers-by) follow at a certain distance, which grew strongly and improved by 50 places to 116th place.
Classic shopping can hold its own
Dirk Wichner, Head of Retail Leasing JLL Germany, says: “The significant growth in the shopping streets of many cities shows that the growing online trade is perceived by customers as a supplement, not a substitute. The shopping trip and the shopping experience have even increased their value for customers. "
One of the reasons for this is that retail is increasingly being combined with gastronomy. Passers-by like to stay in the city centers “because they are constantly being offered new products, more variety and entertainment,” continues Wichner.
Another reason: more and more online retailers are choosing to step back from the browser into the pedestrian zone. The best-known examples of this strategy are currently Zalando and Mister Spex.
The dovetailing of the two types of trade "attracts additional people into the shopping streets, so that the total number of passers-by has increased slightly and underpins the stable long-term trend," explains Wichner.
The survey, which has been carried out annually since 1999, determines the flow of pedestrians in the 170 most important German shopping streets.
“In view of the constant improvement in data quality, this year JLL has for the first time switched to extending the count to three hours per day and location. Counting was carried out on a Saturday between 1 p.m. and 4 p.m., from which the average pedestrian frequency per hour was determined. The survey is the most extensive survey of its kind in Germany, ”explains Helge Scheunemann, Head of Research JLL Germany.
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