What is the importance of online sales

E-Commerce: Features and Development

Poor network connections can still spoil mobile shopping. But with the new 5G mobile communications standard, mobile customers will continue to gain in importance. Advertising that reaches consumers around the clock in the mobile sector is also becoming increasingly lucrative as a result. Geolocal data also improves targeting. This enables companies to make location-specific offers or lure customers to the nearest store.

In spite of these developments, brick-and-mortar retail is by no means obsolete. Rather, customers want to switch between online and offline as often as they like. Omnichannel Marketing is therefore the order of the day. Even pure online retailers like Zalando are increasingly selling their fashion in outlets - others offer showrooms. With a "Click & Collect" service, customers can test a product, seek personal advice or collect goods ordered online without shipping charges. Stationary shops and service providers are increasingly offering the option of ordering over the Internet or receiving advice via Skype. In 2017, according to a study by the Chamber of Industry and Commerce and the University of Regensburg, 27 percent of shops were present online in this way.

Anyone who uses all channels will definitely reach more potential buyers and increase customer satisfaction. Also ensure a seamless transition between online and offline Innovations in the Internet of Things. Goods shelves or individual products in a store send signals to smartphones via so-called beacons, which are based on radio technology. An app registers these signals and then gives the customer precise product information, draws attention to discounts or navigates them to the appropriate shelf based on their preferences - e.g. B. for organic food.

The Internet of Things will open up completely new possibilities for e-commerce in the future. The number of everyday things that are permanently connected to the Internet is already increasing today smart household appliances to. For example, an intelligent refrigerator uses sensors to report when certain foods are running low - and they can reorder them independently. IoT devices make it possible to personalize online shopping and advertising as much as possible. A survey by the research institute ibi research at the University of Regensburg seems to confirm this. After all, 42 percent of those surveyed rate smart home applications as relevant for the shopping experience.

in the Warehouse management As a sub-area of ‚Äč‚Äčelectronic commerce, goods that are equipped with sensors and connected to the Internet make work processes easier. You control the inventory in real time, e.g. B. to prevent a sell-out of popular products in good time.

E-commerce will therefore continue to gain in importance due to progress and innovative technologies.